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Biz Buzz: Planet Fitness to open in Westgate Mall: Thrifty White to open Monday, Nov. 12

Planet Fitness plans to makeover the former Herberger's store space into a workout center in the Westgate Mall. Submitted photo 1 / 3
Thrifty White is set to open Monday, Nov. 12, along Washington Street in Brainerd. Renee Richardson / Brainerd Dispatch2 / 3
Thrifty White is set to open Monday, Nov. 12, along Washington Street in Brainerd. Renee Richardson / Brainerd Dispatch3 / 3

Planet Fitness is joining the lakes area landscape with a 13,000-square-foot center in the Westgate Mall, meaning if Herberger's is going to come back as a physical storefront in the future it won't be filling its old anchor spot.

Becky Zirlen, senior public relations manager with Planet Fitness world headquarters in New Hampshire, reported the fitness center caters to first-time and casual gym goers who may have never belonged to a gym before.

The center plans to offer state-of-the-art cardio and strength equipment, a Black Card Spa with HydroMassage beds, massage chairs, tanning beds/booths for Black Card members.

"We always strive for a non-intimidating, judgement free atmosphere where our members can feel comfortable working out at their own pace," Zirlen stated in an email. "Membership always starts out at $10 a month, or $21.99 a month for the PF Black Card. The Black Card offers the above amenities, the ability to bring a guest for free, and use of any of the 1,600-plus Planet Fitness locations nationwide in all 50 states."

Several readers wondered about Herberger's and when it may be back in the mix since Jordan Voloshin, the new president of The Bon-Ton, announced plans to bring Herberger's back as an e-retailer online and reopen modernized department stores. His company, CSC Generation, acquired The Bon-Ton out of bankruptcy. Bon-Ton oversaw Herberger's, Younkers, Carson's, among others.

Future reopened Bon-Ton locations will be reinvented and modernized, and feature personal styling services and extended hours on days when more customers may be inclined to shop, USA Today reported. In the fall, the company reported it was in advance discussions with landlords about opening stores in Colorado, Illinois, Wisconsin and Pennsylvania and recently announced a Carson's store opening in Evergreen Park, Ill.

Thrifty White update—in a previous Biz Buzz, the story listed the correct date for the Thrifty White Pharmacy—Monday, Nov. 12—but the headline listed a day later in the week during the pharmacy's grand opening week instead. The date is Monday for the store at the corner of Washington Street and

The Purple Fern Bath Co. will host its first open house 10 a.m.-4 p.m. Saturday, Nov. 10, at 719 Laurel St., Brainerd. There will be complimentary hot chocolate and cookies, and a giveaway of a free class, a holiday bath bomb gift set and a $25 gift card.