Alicia Borman of Moments Treasured Photography is moving up in life. What originally began as a hobby run out of a space in her parents’ home is now moving from a rental space in Jenkins to a property she will own.
Borman is a Pine River-Backus graduate whose interest in photography began with senior pictures of friends and families.
“I started photographing all my friends’ senior pictures, and then my sister, who is a year younger than me, I did all her friends’ senior pictures,” she said.
It grew from there. She went on to Hennepin Technical College in Eden Prairie and graduated in 2007. To get her photography business off the ground, Borman began renting a studio space in Jenkins Junction with a friend. The business quickly thrived.
“Just to start out I did a lot of referrals, which really caused my business to grow. It has helped a lot,” Borman said. “I’m looking forward to doing a little more advertising this year with my new studio.”
Borman’s business made a move April 12 after her friend moved her portion of the business to Hackensack. Her new location is just north of Jenkins, visible from the highway on the east side.
“We had split the cost, and then she moved to Hackensack, so my rent would have gone up and it would have been about the same amount as being able to own,” Borman said. “So I decided that was my nudge to go this way. So I was very excited about it.”
The building was already designed as a photo studio, but it is a little smaller than her original location. Borman said the new location looks more professional and offers new opportunities for her business.
“In the future I’m looking forward to designing my own photography park outside here, like a garden and different sets like a barn wall set. I’m hoping to do that this spring,” Borman said.
Borman had to postpone some photo jobs to accommodate the move, but it couldn’t have come at a better time. This time of year, she said, is quiet, and her studio should be ready for the summer months, which are busy.
Borman’s change in venue will also coincide with other changes being made to memorialize her mother and father-in-law, both of whom passed away in recent years.
“I’m looking into designing a new logo, and I’m incorporating a sunflower and a gold heart in honor of Pat and Patty Borman,” she said with a catch in her throat.
Borman’s business offers general portraiture, family photos, children photos and special event photos, but no freelance photography. Photos she takes can be converted to photo albums, gallery wraps and “brag books,” little pocket-sized books with photos printed on a long accordion folded page, among others. Her favorite part of photography is post production processing such as color correction and collage creation.
“I know a lot of people come to me about my collages. That’s kind of my specialty,” she said.
To celebrate the move, Borman is holding an open house from 10 a.m. to 4 p.m. Saturday, April 27, at the new studio. Those who attend will have the opportunity to register for free sessions. She is also offering special pricing for family, children, maternity and engagement photo sessions until June 1.